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Whole Foods Goes Truckin' In Austin
- Supermarket News, Friday, February 26, 2016 8 AM
Whole Foods Market wants to experiment with new culinary concepts and evaluate collaborations with chefs and supplier partners. That screams “food truck.” The company will do just that: a food truck test kitchen at its flagship store in Austin, Texas. Developed by the retailer’s recently hired VP of culinary and hospitality, Tien Ho, the initial concept will launch March 10 as Tartinette, which will serve open-faced sandwiches and salads from 11 a.m. to 8 p.m. daily. Whole Foods said it plans to change the concept, menu and name of the truck every two months.
