• by Fern Siegel , April 11, 2024

VaynerMedia New York named Seth Jacobs as executive creative director.

Jacobs reports to Rob Lenois, Global CCO. Previously, he was at Anomaly as executive creative director and managing partner for the New York office.

There is ran the Ally Bank account and Diageo's portolion, including Crown Royal, Captain Morgan and Bulleit. As Anomaly's group CD he handled Dick's Sporting Goods and Sonos.

“At VaynerMedia, our creative approach is social-first ... It was important to hire an ECD who understands and embraces this approach,” said Lenois. He added Jacobs was “well-poised to lead our brands to connect with today’s consumers in ways that matter most to them.”