• by Tanya Gazdik , April 30, 2024

Motel 6 is taking its pet-friendly policies to a whole new level.

The brand, which is the official hotel partner of "The Garfield Movie,” has named the famous orange cartoon house cat as its first chief pet officer.

The campaign, created in partnership with Sony Pictures Entertainment, aims to make traveling with pets easier and safer.

Motel 6 Hollywood transformed a room into a one-of-a-kind “The Garfield Movie” Suite, featuring orange fur and stripe-printed walls, cat condo and tree, cat and dog amenities, and plushies of the beloved movie characters that all pets and pet parents will love.

Ten additional Motel 6 locations across the nation will also receive the addition of a Garfield-themed room, from May 21 until mid-June. Guests can check out the list of participating locations and book their Garfield-themed guest room through June 6.

Motel 6 has been welcoming pets for free for more than 60 years, says Adam Cannon, chief brand officer of G6 Hospitality, parent company of Motel 6 and Studio 6, adding that the pet policy is one of the top reasons guests choose the brand.

“Garfield will help take our love of our four-legged friends to the next level,” Cannon says in a release. "Garfield is well-known for his appreciation of naps, so he's an expert when it comes to a comfortable night's rest.”

Pet enthusiasts can enter for a chance to join Garfield on the orange carpet at "The Garfield Movie" world premiere on May 19, in Los Angeles. 

One winner and up to three guests will receive tickets to the premiere, round-trip flights and a two-night stay in "The Garfield Movie"-themed Suite at Motel 6 Hollywood.  

In addition to the grand prize winner, 20 runners-up will receive a $25 movie gift card and a one-night stay voucher redeemable at any Motel 6 location of their choice. The contest, also available on the brand's Garfield microsite, runs through May 19.

The Columbia Pictures/Alcon Entertainment animated film debuts in movie theaters on May 24.