• by Tanya Gazdik , May 2, 2024

Tiger Woods appeared on NBC's "Today Show" to discuss a variety of topics, including his new "Sun Day Red" lifestyle brand, which he launched with TaylorMade Golf. 

He explained the meaning of the name and logo, according toUSA Today.

"The logo is a tiger. It’s nice and clean,” Woods says. “There is some representation of what I have done in my career. There’s 15 stripes – I’ve won 15 major championships My goal is to ruin the logo. I want to keep ruining the logo. The trademark is this, and my job is to ruin it,” he says, alluding to his goal to secure future tournament wins. 

Woods wore Sun Day Red apparel during the Genesis Invitational and Masters Tournament, but this week’s announcement marks the official launch and public availability of his new “athluxury line” following a split from Nike in January after a 27-year partnership. 

“The announcement initially left Woods without a clothing and footwear sponsor for the first time in his career,” according to Golf.com ”Rumblings of the collaboration with TaylorMade, which was spun off from sportswear giant Adidas in 2017, picked up steam shortly after the split when a trademark filing by TaylorMade Lifestyle Ventures showed up on the U.S. Patent and Trademark Office website for the Sun Day Red name and logo.”

The initial collection features men’s apparel and accessories, including polos, T-shirts and a hoodie. It ranges in price from $40 (hats) to $200 (3D Knit Lightweight Hoodie).

“Over time, Sun Day Red will broaden its global presence through wholesale expansion in key markets outside of North America, at retail, and broaden its product offering to include footwear, women's and kids' lines,” according to  Sports Illustrated. 

The golfer’s most recent major win was at the 2019 Masters. The 48-year-old's next chance to "ruin" his new logo will come later this month at the 2024 PGA Championship at Valhalla, a place where he earned one of those stripes during the 2000 edition of the tournament.

“And we're guessing whoever is in charge of marketing over there has sketched out tweaked logos using 16-plus stripes,” according to Golf Digest.