Articles by Danielle All articles by Danielle
- Fresca Mixes It Up With Andy Cohen With RTD Happy Hour in
Marketing Daily on
05/16/2024
The ready-to-drink cocktail brand is launching a summer promotional sweepstakes campaign with an event featuring the Bravo host.
- Budweiser Rolls Out Patriotic Packaging In Partnership With Folds Of Honor in
Marketing Daily on
05/16/2024
The company has committed to donating up to $1.7 million to nonprofit aiding armed service members, based on sales of limited-edition patriotic packaging.
- Constellation Brands Acquires Sea Smoke Winery, Adding To High-End Wine Portfolio in
Marketing Daily on
05/16/2024
The deal follows last year's acquisition of Napa Valley wine brand Domaine Curry.
- Stella Artois' Brings Back Star-Studded Summer Series, 'Let's Do Dinner' in
Marketing Daily on
05/16/2024
The event series includes collaborations with Questlove, Ludacris, and FX's "The Bear," at five events in major cities.
- Pringles' Upcoming Mingles Line Loses The Can in
Marketing Daily on
05/14/2024
The puffed snack is launching at retailers nationally this October with three flavor-combination varieties.
- GLADD Flips Script On Anti-LGBTQ+ Attacks With 'Protect This Kid' in
Marketing Daily on
05/14/2024
GLADD's campaign aims to reach a "movable middle" audience, dispel misinformation, and share stories of LGBTQ+ joy alongside a host of celebrity partners.
- Coors Light Cracks Open 'Chill Amplified' Music Platform Featuring Lainey Wilson in
Marketing Daily on
05/13/2024
The campaign kicks off with point-of-sale advertising, merch releases, sweepstakes for concert tickets and VIP experiences, and promotional packaging.
- Grillo's Pickles On Why Its Packaging Refresh Is A Pretty Big Dill in
CPG Insider on
05/10/2024
How the brand notorious for its pickle-brine-spilling packaging solved the problem and delighted fans.
- CPG Brands' Mother's Day Marketing Includes Appeals To Busy Working Moms in
Marketing Daily on
05/10/2024
Mattress brand Emma is urging moms to record themselves reading an Emma-created e-book, so their kids can fall asleep to the sound of Mom's voice.
- AB InBev Touts Investments In 'Mega Brands,' Digital, D2C Platforms in
Marketing Daily on
05/09/2024
The company "is very confident on the execution" of summer sporting activations, according to CEO Michel Doukeris.
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