by Ray Schultz on Apr 16, 4:56 PM
Brands face challenges such as reduced budgets and difficulty pulling teams together. Here are some suggestions on how to survive the shutdown.
by Ray Schultz on Apr 15, 4:46 PM
Open rates for COVID-19-themed emails dipped dramatically at the end of March, but are recovering, Validity reports.
by Ray Schultz on Apr 14, 3:49 PM
Email has plummeted in a two-year period, especially for urgent questions, Astute finds in a survey.
by Ray Schultz on Apr 13, 2:51 PM
Most marketers have adjusted their approach in response to the COVID-19 crisis, Element-R Partners reports, and have little patience for companies that have not.
by Ray Schultz on Apr 10, 4:29 PM
A pitch for Email Skript says it will write all your email copy for you without taking hours of time.
by Ray Schultz on Apr 9, 5:10 PM
Email is the most popular medium among 67% of consumers for COVID-19-related messages, a Twilio study finds.
by Ray Schultz on Apr 8, 4:55 PM
Many marketers working from home suffer a loss of morale, but feel greater empathy for their colleagues, Econsultancy reports.
by Ray Schultz on Apr 7, 5:02 PM
Garden equipment transactions have risen the most on a percentage basis, ACI Worldwide reports.
by Ray Schultz on Apr 6, 5:25 PM
All retailers changed their messaging based on customer behaviors during the COVID-19 pandemic, SmarterHQ finds in a snapshot poll.
by Ray Schultz on Apr 3, 3:14 PM
A Yes Marketing report shows lower open rates overall versus 2019, but higher for COVID-19-related emails.