- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- TikTok Unveils New Premium Ad Offerings, Publisher Partners
MediaDailyNews, Colin Kirkland - Friday, May 3, 2024
At its NewFronts presentation, TikTok announced new premium ad-placement options and addition ...
- Next Steps For Google After NewFronts
MediaDailyNews, Laurie Sullivan - Sunday, May 5, 2024
If the DOJ finds Google violated antitrust laws, it will schedule ...
- Spotify Spotlights Its Digital Video Ad Offerings At Its First NewFronts Event
MediaDailyNews, Colin Kirkland - Thursday, May 2, 2024
Spotify highlighted its video ad opportunities at its first NewFront event, a ...
- Meta Unveils AI-Enabled Creator/Audience/Brand Matching Tool
MediaDailyNews, Joe Mandese - Thursday, May 2, 2024
The announcement during its NewFront presentation today also included a new "Remind ...
- New NBA Deals: Will Disney, WBD Take An Advertising Hit?: Analyst
Television News Daily, Wayne Friedman - Thursday, May 2, 2024
Adding NBCU into the NBA live, linear TV networks lineup could me ...
- Roblox Opens Up Video Ads To All Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, May 1, 2024
Brands advertising on Roblox can now publish video ads for users ...
- Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
Planning & Buying Insider, Joe Mandese - Thursday, May 2, 2024
In the case of the headline above, it's Ascential plc's WARC uni ...
- Warning: CARU Will Strictly Enforce New Guidelines Covering AI-Generated Kids Ads
Media 3.0, Joe Mandese - Wednesday, May 1, 2024
The warning puts brands, endorsers, developers, toy makers and others on noti ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSP
Search & Performance Insider, Laurie Sullivan - Wednesday, May 1, 2024
Infillion's integration with Walmart Connect will create the new Walmart DSP power ...
- National TV Ad Revenue Sinks 7.4% To $7.2B In Q1: Analyst
Television News Daily, Wayne Friedman - Tuesday, April 30, 2024
Among major legacy owned TV networks, national broadcast/cable TV advertising is estimat ...
- Kantar Integration Evaluates Ad Effectiveness On Meta Without Cookies
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Kantar says its "direct integration" model for measuring Meta ad effectiveness wi ...
- DeepSee Offers Research Portal To Help Advertisers Find Valuable Publishers
Publishers Daily, Ray Schultz - Monday, April 29, 2024
DeepSee says it can detect inorganic or bot-driven website traffic. ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Search & Performance Insider, Laurie Sullivan - Monday, April 29, 2024
Cost per click on Google ads continues to rise, up 13% Y ...
- Paramount Announces New Leadership, Sees Revenue Growth As D2C Losses Narrow
Television News Daily, Wayne Friedman - Monday, April 29, 2024
Paramount says it will start up an "Office of the CEO" wi ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCU
Television News Daily, Wayne Friedman - Tuesday, April 30, 2024
Trade Desk advertisers now have direct access to Roku via a priva ...
- Snap Boosts Ad Offerings, Revenue And User Base In Q1
MediaDailyNews, Colin Kirkland - Friday, April 26, 2024
Snapchat will provide more opportunities for its ad partners as it continu ...
- Microsoft Expands Axel Springer Partnership In AI And Ad Services Deal
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Microsoft revealed insights and news on an expanded partnership with Axel Spring ...
- U.S. Ad Market Expands For 11th Month In March
MediaDailyNews, Joe Mandese - Monday, April 29, 2024
March's growth reflects a massive increase in digital vs. traditional media ...
- Director Duo Signs With Merman
People on the Move, Steve McClellan - Friday, April 26, 2024
Film and commercial directors Tom and Charlie Guard have returned ...
- Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat
Search & Performance Insider, Laurie Sullivan - Monday, April 29, 2024
Comscore now includes generative AI search in its overall search market measureme ...
- Meta Q1 Earnings Show Revenue Growth, Further AI Investment
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
Although its shares took a big hit after its latest earnings numbe ...
- MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences
MediaDailyNews, Joe Mandese - Friday, April 26, 2024
The phase deals only with "impressions." Some see it as a st ...
- When Will Adland's Technology Category Start Growing Again?
Mediapsssst, Richard Whitman - Thursday, April 25, 2024
From WPP's perspective the answer is not this year. The good new ...
- Peacock Q1: Subscribers Rise 3M, Revenue Higher But Losses Continue
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Although Peacock added another three million paid subscribers in Q1 to ...
- Linear TV Drives Higher Engagement For QSRs Than Streaming, Study Finds
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Consumers were 5% more likely to engage with QSR ads on line ...
- Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Digital video is expected to grow 16% vs. a year ago ...
- Roku Scores Double-Digit Q1 Gains In Revenue, Households
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Roku posted strong double-digit-percentage first-quarter revenue, with improvements in its gross prof ...
- YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
Television News Daily, Wayne Friedman - Friday, April 26, 2024
YouTube overdelivered on advertising in the first quarter -- growing a massi ...
- Scripps' Bounce TV May Be Sold: Will Legacy TV Networks Also Bounce?
TV Watch, Wayne Friedman - Friday, April 26, 2024
Scripps has hired a financial advisor to evaluate outside interest in acquiri ...