- Olipop Partners With Barbie For Peaches & Cream Soda
Marketing Daily, Erik Oster - Wednesday, May 1, 2024
To promote the limited-edition release, the brand is launching a virtual experien ...
- Mondelez Confident Of Brands, Marketing Investments, Despite Cocoa Inflation
Marketing Daily, Erik Oster - Wednesday, May 1, 2024
In an earnings call, Mondelez said it would continue to increase advertisi ...
- Albertsons: Content Is Retail Media's Next Big Wave
Marketing Daily, Sarah Mahoney - Wednesday, May 1, 2024
The grocery giant's head of retail media dishes on how innovative C ...
- Molson Coors Touts Double-Digit Growth For Core Brands
Marketing Daily, Erik Oster - Tuesday, April 30, 2024
The company plans to support recent growth for its Coors Banquet bra ...
- Coca-Cola Credits Innovation, Marketing Investments For Strong Q1
Marketing Daily, Erik Oster - Tuesday, April 30, 2024
In an earnings call, the company also addressed performance expectations around t ...
- Miller High Life, Hot N Saucy's New 'Dive Bar Hot Sauce'
Marketing Daily, Erik Oster - Monday, April 29, 2024
The "Champagne of beers" partnered with Chef Sam Davis-Allonce, founder of H ...
- Belvedere Vodka Turns To Musician Future, Taika Waititi For Luxury Brand 10 Launch
Marketing Daily, Erik Oster - Thursday, April 25, 2024
The director's cut of the ad runs around three minutes and emplo ...
- Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Digital video is expected to grow 16% vs. a year ago ...
- What Hellman's $1,352 Designer Shoe Collab Has To Do WIth Food Waste
Marketing Daily, Erik Oster - Wednesday, April 24, 2024
Sneaker, made from food waste and recycled materials, is priced to refle ...
- Kimberly-Clark 'Probably Underspent' On Ads Compared To Peers, CEO Says
Marketing Daily, Erik Oster - Wednesday, April 24, 2024
"I don't know that we have to match them, right? But ...
- GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
MediaDailyNews, Joe Mandese - Thursday, April 25, 2024
The agency group says the "first-to-market" data is part of an exclusi ...
- Do We Stink?
Mad Blog, Barbara Lippert - Tuesday, April 23, 2024
As healthy humans, we will always produce sweat, new products to allevia ...
- Pepsi Lights Up Grill With Bobby Flay, Launches Summer Flavors
Marketing Daily, Erik Oster - Tuesday, April 23, 2024
Pepsi teamed up with celebrity chef Bobby Flay for the latest installme ...
- Why Detergent Brand 'All Free Clear' Appointed A Chief Dermatology Advisor
Marketing Daily, Erik Oster - Tuesday, April 23, 2024
Dermatologist and social media influencer Dr.Lindsey Zubritsky highlights connections between laundry routin ...
- How 3 CPG Brands Approached Earth Day
Marketing Daily, Erik Oster - Tuesday, April 23, 2024
Efforts from Coca-Cola, Firestone Walker, and Lundberg Family Farms included packaging redesig ...
- Quaker Bowls Us Over With Authentic Humans
Mad Blog, Barbara Lippert - Saturday, April 20, 2024
Interactive campaign presents intimate black-and-white portraits of 100 different people, who refle ...
- P&G Defends 14% YOY Increase In Marketing Spend
Marketing Daily - Top of the News, Erik Oster - Sunday, April 21, 2024
CFO Andre Schulten said the "great consumer insight" driving messaging for i ...
- 'You Can't Light Up For 4/20 Without The Right Lighter': BIC
CPG Insider, Erik Oster - Friday, April 19, 2024
Brand director Jeany Mui on the "cultural trendspotting" that led to BIC ...
- Stella Artois Named Official Beer Of 'Hot Ones' YouTube Series
Marketing Daily, Erik Oster - Thursday, April 18, 2024
The AB-InBev brand's sponsorship kicks off with an episode featuring Stella Arto ...
- Cheetos Explores 'Other Hand' Mishaps In New Ads
Marketing Daily, Erik Oster - Thursday, April 18, 2024
Campaign featuring Denver Nuggets star Jamal Murray focuses on the problems resulti ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- GoGoSqueez Graduates To Big Kids' Table With GoGoSqueez Active
Marketing Daily, Erik Oster - Wednesday, April 17, 2024
"A lot of our messaging in the past squarely spoke to t ...
- Promoting Ice Cream Brand, Snoop Dogg Hypes Different Mid-April Holiday
Marketing Daily, Erik Oster - Wednesday, April 17, 2024
Snoop Dogg's Dr. Bombay Ice Cream is introducing a new flavor a ...
- Body Armor Becomes NHL's Official Sports Drink Partner
Marketing Daily, Erik Oster - Tuesday, April 16, 2024
In addition to product placement during NHL games, the deal includes collaborati ...
- Why Oreo Wants Consumers To Rename The 'Hamburger Menu'
Marketing Daily, Erik Oster - Tuesday, April 16, 2024
A creative commerce campaign from the Mondelez sandwich cookie brand transforms t ...
- Lay's Reimagines Popular Soccer Chant In Ad Starring Lionel Messi
Marketing Daily, Erik Oster - Tuesday, April 16, 2024
The campaign also includes a sweepstakes tied to Messi's 2024 soccer sea ...
- This Story Is 'Easy To Swallow': Tylenol Launches Brand Extension
Marketing Daily, Les Luchter - Monday, April 15, 2024
New technology could well help Tylenol capture a perhaps surprisingly large numb ...
- Tom's Of Maine Spots Aim To Prove Natural Deodorant Can Smell Good
Marketing Daily, Sarah Mahoney - Monday, April 15, 2024
The VML-created campaign uses humor to bolster the "Smell Good, Good" mess ...
- Daisy Embraces Fans Enjoying Curds In New Ways
Marketing Daily, Erik Oster - Monday, April 15, 2024
The ad provides close-ups of the curds in Daisy's cottage cheese ...
- HOP-ing Into The Clutter: HOP WTR Innovates Against the Noise
Brand Insider, Steve Smith - Friday, April 19, 2024
Americans love drinking, but apparently we will do just about anything ...