- Agency PPK Creates Children's Book To Fight Kids' Cancer
Marketing Daily, Les Luchter - Wednesday, May 15, 2024
Agency also plans to sell merchandise line based on characters in "Claren ...
- Call It Postpartum Or 'Mom Puberty," Campaigns Address New Moms' Mental Health
Pharma & Health Insider, Les Luchter - Thursday, May 16, 2024
"Is Mommy Okay?" is one such campaign, starring (among other celebs) actre ...
- Shopping For Data: B2B Marketplace Debuts
Email Insider, Ray Schultz - Wednesday, May 15, 2024
The new platform, Melissa Marketplace, takes its lead from consumer online marketplac ...
- IPG Health Unveils Restructuring
MAD, Steve McClellan - Tuesday, May 14, 2024
McCann Health NY is being absorbed by Area 23 while Hill Hollid ...
- 'Low Dose, Big Benefits': March Of Dimes Pushes Aspirin To Fight Preeclampsia
Marketing Daily, Les Luchter - Tuesday, May 14, 2024
Campaign will include TV PSAs, digital ads and brand ambassador Allyson Feli ...
- Purpose-Driven Campaigns Are Brand-Builders For Northwell
Marketing Daily, Les Luchter - Monday, May 13, 2024
With an OOH campaign during the pandemic, Northwell Health achieved a 1 ...
- Study: U.S. COVID Vax Campaign Saved Thousands Of Lives, Billions Of Dollars
Marketing Daily, Les Luchter - Wednesday, May 8, 2024
"We Can Do This" campaign resulted in an $89.54 return in societ ...
- Nova Launches Hemp Supplements With Focus On Accomplished Women
Pharma & Health Insider, Les Luchter - Thursday, May 9, 2024
Among those featured in Instagram posts is Jennifer King, the first Bla ...
- Smart Ring Oura Advocates For Women's Health Research
Marketing Daily, Les Luchter - Tuesday, May 7, 2024
"Only 1% of global research funding goes towards female health conditions," rea ...
- AstraZeneca, Hyundai Canada, Honda Launch Stanley Cup Efforts
Marketing Daily, Tanya Gazdik - Tuesday, May 7, 2024
The number of "blue-chip global brands" activating is on par with la ...
- Band-Aid's Sticky Jingle Still Resonates Nearly 50 Years Later
Marketing Daily, Les Luchter - Monday, May 6, 2024
"I am stuck on Band-Aid..." reappears in a new campaign with form ...
- Olympians Join UF Health In 'Human Progress' Campaign
Marketing Daily, Les Luchter - Wednesday, May 1, 2024
University of Florida Health campaign features its specially equipped mobile stroke ambulan ...
- Chipotle Celebrates Healthcare Heroes With $1M In Free Food
Marketing Daily, Teresa Buyikian - Wednesday, May 1, 2024
In honor of National Nurses Week, beginning May 6, healthcare workers c ...
- Merck Supports PAH Patients With Unbranded Campaign -- And New Drug
Marketing Daily, Les Luchter - Monday, April 29, 2024
Campaign targets pulmonary arterial hypertension (PAH), a rare, progressive disease that c ...
- Zyrtec Targets Allergic Dog Lovers With Pet Pawsitivity Walk Challenge
Marketing Daily, Les Luchter - Friday, April 26, 2024
"We're not only providing allergy solutions, but funding relief for animals ...
- Ad Council Young Adult Videos Support Peer-to-Peer Mental Health Convos
Marketing Daily, Les Luchter - Thursday, April 25, 2024
Content creator and former "Dance Moms" star Nia Sioux leads "Real conversatio ...
- Know Anything About Hidradenitis Suppurativa? You Will Soon
Pharma & Health Insider, Les Luchter - Thursday, April 25, 2024
Several pharma companies offering treatments also created unbranded awareness campaigns about th ...
- Dog Doo Drop Raises Eyebrows For Parvovirus Awareness
Marketing Daily, Les Luchter - Tuesday, April 23, 2024
Elanco Animal Health drops fake dog poop in major cities to sh ...
- Pollen Season Meets 'Polin' Season As Flonase Teams With 'Bridgerton'
Marketing Daily, Les Luchter - Wednesday, April 17, 2024
The partnership is having fun with "Bridgerton" characters Penelope and Colin havi ...
- Aleve's 'Painful Truth' Takes On Opioids
Pharma & Health Insider, Les Luchter - Thursday, April 18, 2024
The lightly branded message encourages consumers to explore the possibility of non-opio ...
- Kenvue Launches Versalie, Virtual Menopause Brand
Marketing Daily, Les Luchter - Tuesday, April 16, 2024
Telehealth services, a curated D2C shopping portal and educational materials come togeth ...
- This Story Is 'Easy To Swallow': Tylenol Launches Brand Extension
Marketing Daily, Les Luchter - Monday, April 15, 2024
New technology could well help Tylenol capture a perhaps surprisingly large numb ...
- 'Risk'y Business: GeneType Sets Consumer Campaign
Marketing Daily, Les Luchter - Sunday, April 14, 2024
Genetic tests, as sold D2C by startup brand GeneType, can indicate yo ...
- 'Monsters in Waiting' Rooms Help 'Flip The Script' On Overused Antibiotics
Marketing Daily, Les Luchter - Wednesday, April 10, 2024
Amber, the monster sculpture made up of pill bottles, symbolized the antibioti ...
- PBS Doc, Graphic Novel Shine A Light On Parkinson's Disease
Pharma & Health Insider, Les Luchter - Wednesday, April 10, 2024
The online Sleep Survey, launched mid-March in conjunction with Abbvie,"delves into t ...
- PH-D Taps Curiosity As Creative, Social AOR
Accounts on the Move, Fern Siegel - Tuesday, April 9, 2024
A new brand campaign is slated for summer - the first ...
- Deodorant, Sushi, Binge-Watching Can Affect Hair Growth, Says Nutrafol Campaign
Marketing Daily, Les Luchter - Tuesday, April 9, 2024
For example, eating sushi can disrupt zinc's ability to promote hair growt ...
- Voquezna Ad Stars Superhero Who Kicks Acid Instead Of Butt
Marketing Daily, Les Luchter - Monday, April 8, 2024
Phathom Pharmaceuticals launches what it calls the first major innovation to tre ...
- Ritual Claims It Picks The Best Supplement Ingredients
Marketing Daily, Les Luchter - Wednesday, April 3, 2024
"We obsess over every ingredient, like a mother.....r," shouts a new billboa ...
- Cute Dinosaur Helps Sell Asthma Med
Marketing Daily, Les Luchter - Monday, April 1, 2024
Standard rescue inhaler albuterol is compared to a dinosaur -- who howev ...