- Networks Hope To Strike Gold This Week With 'Wedding,' 'Globes'
TVBlog, Adam Buckman - Wednesday, January 3, 2024
"The Golden Wedding" on ABC might draw more viewership than the week ...
- Box Office Rose 21% Vs. 2022, Down Same Amount Vs. 2019
MediaDailyNews, Wayne Friedman - Tuesday, January 2, 2024
Two big holiday weekends helped push yearly domestic theater revenue higher. Fi ...
- 'Aquaman and The Lost Kingdom' Treads Water With $40M Holiday Weekend
MediaDailyNews, Wayne Friedman - Tuesday, December 26, 2023
Warner Bros. had a higher-than-average national TV ad budget heading into t ...
- AR NFT Platform Expands Collectibles, Perks For Moviegoers
MediaDailyNews, Colin Kirkland - Wednesday, December 20, 2023
AR platform Really, which gives film enthusiasts digital collectible movie tickets a ...
- Warner Bros. Discovery In Talks With Paramount Global About Possible Merger
Television News Daily, Wayne Friedman - Wednesday, December 20, 2023
Initial conversations focused on how Warner Bros. Discovery and Paramount Global cou ...
- 'Wonka' Hits $39M High Note In Pre-Christmas Film Release
MediaDailyNews, Wayne Friedman - Sunday, December 17, 2023
Warner Bros. spent an average $17.1 million in national TV advertising f ...
- Disney+, Hulu Combo App Owns The Most Top-100 U.S. Titles
MediaDailyNews, Karlene Lukovitz - Monday, December 11, 2023
The combo also has the second-largest total of movies/TV seasons, behind on ...
- Ad Budgets: Questions We Asked Google In 2023
Search & Performance Insider, Laurie Sullivan - Monday, December 11, 2023
Questions identify what people care about and what inspires them. Those questio ...
- Turo, Warner Brothers Partner For 'Elf' Promotion
Marketing Daily, Tanya Gazdik - Wednesday, December 6, 2023
Turo has created five limited-edition "Elf"-themed cars for guests to book ...
- Five Revisions Later, Big 4 Composite Falls To +4.3% This Year, +5.8% Next Year
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experien ...
- Norman Lear: Nyuk, Nyuk, Nyuk!
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Most of us would consider ourselves lucky if we could look ba ...
- BritBox Cary Grant Drama Is As Handsome As He Was
TVBlog, Adam Buckman - Tuesday, December 5, 2023
The greatest challenge for anyone making a miniseries about Cary Grant ...
- Box Office, TV Ad Spend Rises, But Not To Pre-Pandemic Levels
Television News Daily, Wayne Friedman - Monday, November 27, 2023
National TV ad spend on movies is 9.5% higher vs. 2022 ...
- Streaming-Theater Film Distribution Still Searching For A Cure
TV Watch, Wayne Friedman - Tuesday, November 28, 2023
We still don't have a clear picture of how theatrical-streaming windows mig ...
- Disney's 'Wish' Unfulfilled: Grosses Just $19.5M Over T-Day Weekend
MediaDailyNews, Karlene Lukovitz - Monday, November 27, 2023
Disney's "Wish" was overshadowed by the "Hunger Games" prequel's second weekend a ...
- New 'Hunger Games' Domestic Film $44M Opening: Still Hungry
MediaDailyNews, Wayne Friedman - Sunday, November 19, 2023
The highly touted new release fell short in box-office sales, but w ...
- Verizon Uses AR To Wish On A StAR
Marketing Daily, Laurie Sullivan - Monday, November 13, 2023
Verizon's Wish on a StAR campaign launched Monday as a web-based augment ...
- Actors' Deal Estimated To Cost Studios $450M-600M A Year
Television News Daily, Wayne Friedman - Monday, November 13, 2023
The three-year deal is unlikely to change overall production budgets to accommoda ...
- Shake Shack Goes Deep Into Troll Land
QSR Insider, Teresa Buyikian - Tuesday, November 7, 2023
Burger chain partners with DreamWorks Animation to promote '"Trolls Band Together" wi ...
- Disney Explores The Power Of Wishes In Holiday Campaign
Marketing Daily, Laurie Sullivan - Wednesday, November 1, 2023
As it celebrates its 100th anniversary, Disney on Wednesday launched its holid ...
- 'Freddy's' Scares Up Big Film Opening, With Peacock Release
MediaDailyNews, Wayne Friedman - Monday, October 30, 2023
"Five Nights at Freddy's" overdelivered on box-office revenue at $78 million, wi ...
- Taylor Swift's Content Legacy May Have Higher Goals: TV, Streaming, Anyone?
TV Watch, Wayne Friedman - Wednesday, October 25, 2023
Now that "Taylor Swift: The Eras Tour" has been a major succes ...
- 'Flower Moon,' Taylor Swift 'Eras Tour' Score Well With Non-Traditional Movie Measures
MediaDailyNews, Wayne Friedman - Monday, October 23, 2023
"Flower Moon" is expected to make a major appearance in coming wee ...
- Dave & Buster's To Promote 'Five Nights At Freddy's' Film
Marketing Daily, Teresa Buyikian - Tuesday, October 17, 2023
The chain will highlight various deals integrating the movie's spooky animatronic characte ...
- SAG-AFTRA: The Streaming Dollar Score? Look Backwards For Blockbuster Clues
TV Watch, Wayne Friedman - Tuesday, October 17, 2023
Where does it end? Actors want a share of streaming revenues, a ...
- 'Eras Tour' Breaks Concert Film Record, With 'Tremendous' Social Media Impact
MediaDailyNews, Wayne Friedman - Sunday, October 15, 2023
"Taylor Swift: The Eras Tour" posted $96 million in U.S. box-office revenue ...
- Swift 'Eras' Film Opening Weekend Box Office Estimated To Hit $150M, Modest TV Spend
Television News Daily, Wayne Friedman - Friday, October 13, 2023
AMC spent a total of $1.9 million for 20 TV ad airin ...
- Paramount Offers Free 'Mean Girls' On TikTok, In 23 Clips
MediaDailyNews, Karlene Lukovitz - Wednesday, October 4, 2023
Get in loser -- we're promoting DVD sales and an upcoming mov ...
- Barbie Likely To Be Hot Halloween Costume
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 1, 2023
Barbie may be leaving the movie theaters, but the character's popularity ...
- Mattel Looks To Build On Hot Wheels Power
Marketing Daily, Sarah Mahoney - Monday, September 25, 2023
Even as the world keeps buzzing about Barbie, the toy giant ...