- X Strikes Content Deal With The WWE
MediaDailyNews, Colin Kirkland - Friday, February 9, 2024
X announced an exclusive content deal with World Wrestling Entertainment this we ...
- Expedia Group Is Netflix's First Global Advertising Partner
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Expedia is embarking on a multi-country ad campaign on Netflix's ad-supported pl ...
- ESPN, Fox, WBD To Start Sports Streaming Service
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
ESPN, Fox and WBD are looking to create a blockbuster major n ...
- Albertsons Media Collective Picks Capgemini For Global Media-Planning Agency
MediaDailyNews, Laurie Sullivan - Wednesday, January 10, 2024
Albertsons Media Collective, a retail media network with a focus on technolo ...
- X Partners With Shopify For In-Stream Product Promotion
MediaDailyNews, Colin Kirkland - Wednesday, January 10, 2024
Elon Musk's X, formerly known as Twitter, has announced a new de ...
- X Talks Brand Safety, Expands IAS Partnership For Vertical Video Ad Placement
MediaDailyNews, Colin Kirkland - Tuesday, January 9, 2024
Starting in February, X will expand access to its inventory pilot wi ...
- Tiger Woods, Nike End 27-Year Partnership
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 8, 2024
Woods thanked the apparel giant's co-founder, Phil Knight, and hinted at "anoth ...
- Snap Taps Samba TV As Measurement Partner, Eyes Entertainment Brands
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
The strategic partnership with Samba TV will help entertainment marketers promoting n ...
- Kia Nails Second Arena Naming Rights Deal
Marketing Daily, Tanya Gazdik - Wednesday, December 20, 2023
The deal coincides with the launch of the automotive industry's first mainstre ...
- Volvo, Starbucks Partner For Fast-Charging Convenience
Marketing Daily, Tanya Gazdik - Tuesday, December 12, 2023
The 50 co-branded DC fast chargers are at 15 Starbucks locations alo ...
- General Motors, Ford Offer Charging Solutions For Consumers, Businesses
Marketing Daily, Tanya Gazdik - Thursday, December 7, 2023
Starting in the spring, GM and Pilot Travel Centers will introduce exclusi ...
- WhatsApp Announces Exclusive Partnership With Mercedes-Benz's Formula 1 Team
MediaDailyNews, Colin Kirkland - Friday, November 17, 2023
WhatsApp will become Mercedes-AMG F1's go-to messaging app "to collaborate, champion o ...
- Paramount+ Partners With Formula 1 To Promote Shows
Out to Launch, Fern Siegel - Thursday, November 16, 2023
In a first for the streamer, it is taking over the Sphe ...
- Microsoft Advertising, Baidu Partnership Reaches Gen Z With AI Experiences
MediaDailyNews, Laurie Sullivan - Tuesday, November 14, 2023
In an unlikely partnership, Microsoft Advertising announced a partnership with Baidu Glob ...
- TikTok Allows Users To Save Songs Directly To Spotify, Amazon, Apple Music
MediaDailyNews, Colin Kirkland - Tuesday, November 14, 2023
TikTok's newest feature, "Add to Music App," allows users to save son ...
- 'Black Cake' Markets Partnerships To Promote Hulu Series
MAD, Fern Siegel - Monday, November 13, 2023
Key media partnerships can build awareness among broad audiences, while targeting specif ...
- Gannett To Launch Home Owner Vertical In Partnership With Home Solutions
Publishers Daily, Ray Schultz - Monday, November 13, 2023
The vertical will feature how-to content and listings of top suppliers. ...
- WPP, Sprinklr Create Global CXM-Focused Partnership
MAD, Steve McClellan - Tuesday, November 7, 2023
Under the deal, WPP becomes Sprinklr's first global agency partner and cal ...
- Toyota, BWM Latest To Partner With Tesla For Charging
Marketing Daily, Tanya Gazdik - Thursday, October 19, 2023
The automakers joins other companies that have struck similar deals including Volv ...
- Netflix To 'Educate' Consumers About Ads, Expand Targeting
MediaDailyNews, Karlene Lukovitz - Thursday, October 19, 2023
Netflix is working on measurement partnerships outside the U.S,, according to i ...
- Havas Agencies To Use Adobe Firefly To Boost Supply Chain
MediaDailyNews, Colin Kirkland - Tuesday, October 10, 2023
The goal of the partnership is a "smarter and more responsible" conte ...
- Uniworld Group Expands To Africa With Two Tone Global Partnership
MAD, Steve McClellan - Friday, October 6, 2023
The partners are investing $200 million in the partnership, which will ...
- Taboola Looks Forward To $1B In Annual Revenue From Yahoo Partnership
MediaDailyNews, Laurie Sullivan - Thursday, October 5, 2023
As Taboola's partnership with Yahoo goes live in the United States, t ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Search & Performance Insider, Laurie Sullivan - Thursday, October 5, 2023
Maybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- WPP, Shopify Unveil Global Partnership
MAD, Steve McClellan - Tuesday, October 3, 2023
The main idea, per the companies, is to help clients keep pa ...
- X Partners With Paris Hilton For Live Shopping Event
Marketing Daily, Colin Kirkland - Monday, October 2, 2023
Users "can watch a livestream, chat with others & shop at t ...
- Meta Unveils Gen AI Products, Real-Time Data Supported By Microsoft
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
Meta Platforms introduced the company's first generative AI products for consumers Wednesd ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom Audiences
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
The partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- Recess Becomes First Official Mocktail Of College Football
Marketing Daily, Danielle Oster - Friday, September 15, 2023
Recess Zero Proof will be served at every USC Trojans home ga ...
- Talon, Mediaplus Forge NA OOH Alliance
MAD, Steve McClellan - Thursday, September 14, 2023
In recent years global out-of-home agency Talon has struck strategic partnerships wi ...