- Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
Planning & Buying Insider, Joe Mandese - Thursday, May 2, 2024
In the case of the headline above, it's Ascential plc's WARC uni ...
- Google Takes Another Blow From CMA On Privacy Sandbox Setbacks
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Google may need to limit its first-party data capabilities to meet t ...
- Google Reportedly Strikes Deal With News Corp. To Develop AI Content
MediaDailyNews, Laurie Sullivan - Tuesday, April 30, 2024
Google reportedly has agreed to pay News Corp. up to $6 milli ...
- It's Google's World And Planners & Buyers Are Just Living In It
Planning & Buying Insider, Joe Mandese - Tuesday, April 30, 2024
And by "world," I mean media optimization stack as we transition fr ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Search & Performance Insider, Laurie Sullivan - Monday, April 29, 2024
Cost per click on Google ads continues to rise, up 13% Y ...
- Microsoft Expands Axel Springer Partnership In AI And Ad Services Deal
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Microsoft revealed insights and news on an expanded partnership with Axel Spring ...
- Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat
Search & Performance Insider, Laurie Sullivan - Monday, April 29, 2024
Comscore now includes generative AI search in its overall search market measureme ...
- Why Google Will Not Deprecate Browser Cookies Until 2025
MediaDailyNews, Laurie Sullivan - Wednesday, April 24, 2024
After hitting another roadblock on its way to deprecating third-party browser cooki ...
- CNET Co-Founder Moves Into AI Voice Content Creation
Search & Performance Insider, Laurie Sullivan - Tuesday, April 23, 2024
CNET co-founder Shelby Bonnie has created a video production service that us ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Search & Performance Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...
- Privacy-Focused Brave Search Launches AI Ask Engine
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
Brave has integrated AI into its search engine to create a real-ti ...
- Meta Integrates Real-Time Bing And Google Search With Llama 3 AI Assistant
MediaDailyNews, Laurie Sullivan - Friday, April 19, 2024
Meta AI was built on the company's latest large language model call ...
- Google Consolidates Teams To Accelerate AI In Products
Search & Performance Insider, Laurie Sullivan - Friday, April 19, 2024
Alphabet and Google CEO Sundar Pichai has announced changes to Google's workpla ...
- Google AdSense Ad Intents Format Launches For Automated Ads
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
The Ad Intents format provides a new option for publishers for Au ...
- Channel Factory Creates AI Incubator Innovation Lab
Search & Performance Insider, Laurie Sullivan - Thursday, April 18, 2024
Channel Factory will introduce an innovation lab focused on artificial intelligence ...
- Walmart Retail Media Business Co-Creator: Changes Brands Should Expect
Search & Performance Insider, Laurie Sullivan - Monday, April 15, 2024
Bringing ad sales in-house is a change Moloco VP-Retail Media Business Nikh ...
- Top 10 & Mid-Tier Media Outlets Boost Share Of Digital Ad Revenue
Research Intelligencer, Robert Williams - Tuesday, April 16, 2024
Larger companies have been better equipped to harness their advantages in first-par ...
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
Search & Performance Insider, Laurie Sullivan - Tuesday, April 16, 2024
With the deprecation of browser cookies, the focus is on pulling togeth ...
- Google CEO Talks About Changes In Search, AI And SGE
MediaDailyNews, Laurie Sullivan - Friday, April 12, 2024
Google CEO Sundar Pichai says what excites him about AI is h ...
- Yahoo Finance Expands Content For Investors, Advertisers Too
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
A Yahoo Finance premium service will launch Monday with new content a ...
- Cyber Thieves Turn To Gen AI: Handing Self-Service Checks To Technology?
Search & Performance Insider, Laurie Sullivan - Monday, April 15, 2024
Cyber thieves have learned to engineer attacks using AI deepfake injections, laun ...
- DuckDuckGo Subscription Bundles Privacy Search Engine, Browser With VPN
MediaDailyNews, Laurie Sullivan - Thursday, April 11, 2024
Advertisers may find fewer ads and popups are beneficial, giving their a ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Search & Performance Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- Persuade Me: AI's Large Language Models Become Persuasive
Search & Performance Insider, Laurie Sullivan - Thursday, April 11, 2024
Advertisers try to persuade people to buy products, healthcare providers try ...
- Gmail, Take An Email: New Voice Prompt Allows Users To Draft Messages
Email Insider, Ray Schultz - Wednesday, April 10, 2024
The AI new voice tool is part of Google's Help Me Wri ...
- Google Unveils Custom Chip To Accelerate Search And AI
Search & Performance Insider, Laurie Sullivan - Wednesday, April 10, 2024
An Arm-based chip to accelerate search and AI features, as well ...
- Google's Parent Could Make A $33B Acquisition, But Face Regulatory Hurdles
Search & Performance Insider, Laurie Sullivan - Tuesday, April 9, 2024
If Alphabet acquires HubSpot, the deal by some estimates would be wor ...
- What Hackers Do With 54B Leaked Cookies
Search & Performance Insider, Laurie Sullivan - Monday, April 8, 2024
NordVPN has found billions of ad tracking cookies leaked on the da ...
- Stanford, Meta Find Chatbots Are Ready For People - But Are We Ready For GAI?
Search & Performance Insider, Laurie Sullivan - Thursday, April 4, 2024
A study by Stanford University's Deliberative Democracy Lab and Meta suggests t ...
- Perplexity Working On AI Ad Model Based On 2 Principles
MediaDailyNews, Laurie Sullivan - Tuesday, April 2, 2024
AI-powered search engine Perplexity AI plans to add advertising to its "a ...