- Trust In Google Ads Down, PPC Report Cites AI As Top Priority
Search & Performance Insider, Laurie Sullivan - Friday, April 5, 2024
The State of PPC Global Report 2024 provides insights to better understa ...
- Perplexity Working On AI Ad Model Based On 2 Principles
MediaDailyNews, Laurie Sullivan - Tuesday, April 2, 2024
AI-powered search engine Perplexity AI plans to add advertising to its "a ...
- Perplexity Referrals To Brand Sites Growing, Data Shows
Search & Performance Insider, Laurie Sullivan - Wednesday, April 3, 2024
The analysis showing nearly 40% growth in referrals from AI-driven "ask" engi ...
- Search Generative Experience As A Complete Alternative To Search
Search & Performance Insider, Laurie Sullivan - Tuesday, April 2, 2024
Some say generative AI will never replace traditional search engines, but t ...
- Marketing Happy Talk: The Pros Are Hopeful Despite Critical Challenges
Email Insider, Ray Schultz - Friday, March 29, 2024
Loss of third-party cookies is troubling to almost 90% of marketers. B ...
- Relevance Will Get You Further Than Attention Alone
MediaDailyNews, Duncan Smith - Wednesday, March 13, 2024
Relevance has always been the ultimate metric for success. Now we ha ...
- AI Clickbait: How Google Intends To Kill It
Search & Performance Insider, Laurie Sullivan - Wednesday, March 6, 2024
Google has announced updates and changes to its spam policy designed ...
- Traditional Search Forecast To Fall 25% By 2026: Gartner
MediaDailyNews, Laurie Sullivan - Monday, February 19, 2024
Search marketing will lose share to generative AI chatbots from Google, Microsof ...
- Agital Consolidates Agencies To Build A Powerhouse
MediaDailyNews, Laurie Sullivan - Thursday, February 8, 2024
Digital agency Agital announced Thursday the acquisition of Go Fish Digital. T ...
- Mobile SEO In 2024: Table Stakes For Organic Success
Marketing Insider, Joshua May - Monday, January 29, 2024
For the first time, mobile sales surpassed desktop sales in the 20 ...
- Ad Shows Marketers How To Redefine Success
MediaDailyNews, Laurie Sullivan - Monday, January 22, 2024
An ad campaign launched Monday from Semrush redefines success and shows markete ...
- Google CEO Pichai Says Layoffs Not Complete
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
Google CEO Sundar Pichai said more layoffs are coming - after layi ...
- Predictions For Future Google Performance And Monetization Strategies
Search & Performance Insider, Laurie Sullivan - Friday, January 19, 2024
What will Google look like in 2050? SEO experts at content performan ...
- Google To Tweak Online Search Results To Comply With EU Rules
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google plans to slightly change online search results to give comparison sit ...
- 'Search Generative Experience' Forecast To Fuel $40B Annually For Google
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
BrightEdge data shows the impact of Google's Search Generative Experience supported ...
- Google Has A Deep Spammy Side - Despite AI
Search & Performance Insider, Laurie Sullivan - Wednesday, January 17, 2024
Researchers set out to answer the question of whether search results a ...
- TikTok: The Gen Z Search Engine
MediaDailyNews, Laurie Sullivan - Tuesday, January 16, 2024
When Google CEO Sundar Pichai said "competition comes from nowhere" at ...
- VC 'Unstealthing' Strategy Requires Strong Marketing
MediaDailyNews, Laurie Sullivan - Sunday, January 14, 2024
One venture capitalist says most startups in 2024 will likely not g ...
- Malware Restores Deleted Cookies To Break Into Google Accounts
MediaDailyNews, Laurie Sullivan - Tuesday, January 2, 2024
Here's one more reason to say goodbye to tracking browser cookies. ...
- Middle East Search Insiders Speak Out
Search & Performance Insider, Laurie Sullivan - Friday, December 29, 2023
A group of search and technology experts in the Middle East launch ...
- Yandex Restructuring Delayed, Expected To Be Complete In Early 2024
MediaDailyNews, Laurie Sullivan - Tuesday, December 26, 2023
Reports now suggest Yandex's restructuring deal is not expected to be complet ...
- 'Parser' To Track Google Search Generative On-Page Experiences
Media 3.0, Laurie Sullivan - Tuesday, December 19, 2023
The "generative parser," which will support the rollout of Google's search generati ...
- How Brands Will Create Content In 2024
Search & Performance Insider, Laurie Sullivan - Friday, December 8, 2023
Earlier this year when Google and Microsoft separately launched their AI platform ...
- Agency Finds Review Abuse, LSA Reviewjacking On Google
Search & Performance Insider, Laurie Sullivan - Thursday, December 7, 2023
Review stars disappeared overnight from search results for many businesses in 201 ...
- Google Expands SGE And Publisher Traffic Into More Countries
MediaDailyNews, Laurie Sullivan - Thursday, November 9, 2023
The announcement demonstrates Google's commitment to driving traffic from search to publish ...
- Journalism Ruined Journalism
MediaDailyNews, Kevin Ryan - Wednesday, November 8, 2023
The too cool-for-mainstream press has uncovered the dastardly practice of SEO. ...
- In Defense Of SEO
Media Insider, Gord Hotchkiss - Tuesday, November 7, 2023
Did SEOs ruin the internet, as a recent post claims? Nope. Millio ...
- Ecommerce Paid Channel Use Declines - A Problem For Search
Search & Performance Insider, Laurie Sullivan - Tuesday, October 31, 2023
Ecommerce advertising seems to be getting a boost from social channels. U ...
- Google Ready To Fill Ads With Its Generative AI Search Experience
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
On Alphabet's Q3 2023 earnings call Tuesday, Google CEO Sundar Pichai sa ...
- How To Outperform 2.5B Blogs Published Annually
Search & Performance Insider, Laurie Sullivan - Tuesday, October 24, 2023
There are more than 600 million blogs out of 1.9 billion websit ...