- NBCU Projects Record Olympic Ad Sales, $1.2B To Date
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
NBCU Prime Pods intended to slim down the ad glut on NB ...
- After Nuclear War, The 'Fallout' Future Looks Grim
TVBlog, Adam Buckman - Wednesday, April 10, 2024
We are a little more than three months into 2024 and Pri ...
- The Virtues Of Video: Why And How Marketers Are Using It
Email Insider, Ray Schultz - Monday, April 8, 2024
Two thirds of marketers in a survey said video is the mo ...
- Facebook Unveils TikTok-ified Video Player
MediaDailyNews, Colin Kirkland - Wednesday, April 3, 2024
With TikTok facing a potential ban in the U.S., Facebook may ...
- 'Fortune' Partners With STN Video To Deliver Premium Video
Publishers Daily, Ray Schultz - Tuesday, April 2, 2024
STN's video player technology will help 'Fortune' create an additional revenue str ...
- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In Viewing
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Nielsen's Big Data + panel service will provide a combination of i ...
- Consumers Cutting Entertainment Costs? Live Experiences Still A Good Bet
TV Watch, Wayne Friedman - Wednesday, April 3, 2024
Sixty-two percent of U.S. adults say "it's important to spend less with ...
- Livestreaming Platform Discord To Begin Running Ads
MediaDailyNews, Colin Kirkland - Monday, April 1, 2024
Discord, known for livestreaming, plans to begin showing ads on its fr ...
- FCC Urged To Outlaw 'Harmful' Data Cap Exemptions
MediaDailyNews, Wendy Davis - Friday, March 29, 2024
Broadband carriers should be prohibited from exempting their own content or ap ...
- LinkedIn Tests TikTok-Esque Video Feed
MediaDailyNews, Colin Kirkland - Thursday, March 28, 2024
In adopting a short-form video feed, LinkedIn is following the lead ...
- Combined TV, Streaming Ad Spend Projected To Decline 2%
Television News Daily, Wayne Friedman - Friday, March 29, 2024
Major premium streaming platforms will grow 13% to $10 billion in ...
- LinkedIn Short-Form Video Feed - Will Revenue Sharing Come Next?
Search & Performance Insider, Laurie Sullivan - Thursday, March 28, 2024
Short-form video has hit the LinkedIn feed, following platforms like YouTube a ...
- Spotify Rolls Out Educational Video Programming In UK
MediaDailyNews, Colin Kirkland - Monday, March 25, 2024
Spotify is expanding its focus beyond music streaming, podcasts and audiobooks ...
- O'Leary's Plan To Buy TikTok Would Likely Not Include The Algorithms
MediaDailyNews, Laurie Sullivan - Friday, March 22, 2024
The plan is to raise $30 to $40 billion just for t ...
- Cable Lobby Presses FCC To Allow Pay-Per-Byte Billing
MediaDailyNews, Wendy Davis - Friday, March 22, 2024
Usage-based billing "equitably ensures that consumers who use goods or services t ...
- The Virtues Of Video: Brands Use It For A Variety Of Marketing Chores
Email Insider, Ray Schultz - Friday, March 22, 2024
Email is the second-most widespread channel for distributing videos, Wistia reports. ...
- The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
Media 3.0, Laurie Sullivan - Friday, March 22, 2024
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ ...
- Reddit Takes 'Snoo' Public As Stock Pops At Open
MediaDailyNews, Laurie Sullivan - Thursday, March 21, 2024
A video conveys what Reddit says are the brand's four traits: delightful ...
- Instacart Reaches Milestone, MRC Accreditation
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
Instacart has earned what it believes to be one of the mo ...
- Disney Offers Direct Programmatic Inventory Via Google, The Trade Desk
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
For the first time, Disney is allowing direct access of its programmat ...
- Prime Video Consumers Can Proceed With Claims Over 'Buy' Button
MediaDailyNews, Wendy Davis - Monday, March 18, 2024
Amazon must face claims that it violated consumer protection laws in thr ...
- YouTube Enforces AI-Generated Video Labels For Creators
MediaDailyNews, Colin Kirkland - Monday, March 18, 2024
To enforce transparency around what users see, YouTube is now requiring creato ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?
TV Watch, Wayne Friedman - Friday, March 15, 2024
A new 4As report says there's a long way to go, especial ...
- Cadillac Teases Opulent Velocity Concept Vehicle
Marketing Daily, Tanya Gazdik - Wednesday, March 13, 2024
A 15-second video aims to give a taste of what the futu ...
- Google And Apple Prevail In Privacy Battle Over Streaming Video Records
MediaDailyNews, Wendy Davis - Wednesday, March 13, 2024
A federal appeals court on Wednesday refused to reinstate lawsuits alleging th ...
- Meta Introduces Advantage+ Campaign Updates For Retailers
MediaDailyNews, Colin Kirkland - Wednesday, March 13, 2024
the new AI-powered ad tools aim to provide more information and personalizati ...
- OpenAI's Sora Created Image Of Two Women In A Video
Search & Performance Insider, Laurie Sullivan - Thursday, March 14, 2024
The image of two women in a room talking is not rea ...
- Global FAST Platforms On The Rise - Up To 7.5 Services In The U.S.
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
The number of global subscription video streaming platforms has declined among vid ...
- Canine DNA Company Embark Seeks To Connect With Dog Lovers
Marketing Daily, Tanya Gazdik - Tuesday, March 12, 2024
The effort, from AOR Boston-based Colossus, includes a 30-second spot featuring ...
- Epic Games To Charge Non-Game Developers For Its Video-Game Development Tool
MediaDailyNews, Colin Kirkland - Tuesday, March 12, 2024
Epic Games is updating its pricing structure around its video game developme ...