Mother's Day Shoppers Are Influenced By TV Advertising
}
Mother’s Day in the United States is coming up on May 12, an occasion for showering moms with cards, flowers, gifts and a meal – or remembering those who have passed away. For advertisers seeking to reach these shoppers, broadcast television offers the broadest reach, according to viewership data compiled by trade group TVB and researcher GfK.
“Broadcast TV delivers top Mother’s Day ratings and reach,” according to its report. “Local TV allows advertisers to target their message in a trusted environment.”
“Broadcast TV delivers top Mother’s Day ratings and reach,” according to its report. “Local TV allows advertisers to target their message in a trusted environment.”
