Credibility, Changing Audience Behaviors Are Key Challenges For News Media
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About two of out of five media professionals have felt the pressure to maintain credibility amid accusations that they’re spreading “fake news” to advance a political agenda, according to the latest yearly survey by Cision, which operates PRNewswire.
A similar number of respondents to its survey said that “adapting to changing audience behaviors” toward media consumption is a major challenge. The study advises public relations and marketing communications professionals to consider these challenges when working with the news media.
A similar number of respondents to its survey said that “adapting to changing audience behaviors” toward media consumption is a major challenge. The study advises public relations and marketing communications professionals to consider these challenges when working with the news media.
